105 Ways to Give a Book

Blogger/Publisher Relationships: Words Matter

At the Fifth Annual KidLitCon, I was on a panel discussing relationships among bloggers, publishers, and authors. Noting that it remains an open topic, we continue to define relationships that contain both collaborative efforts and critical reviews.

Perhaps writers of blogs and authors of books don’t need a lesson on how much words matter. We all have spent time carefully crafting a post, a page, a phrase for exactly the right impact. So when a publisher talks about continuing to offer “free books” instead of review copies, those words matter. If they refer to “free shipping” as a bonus feature, it matters. When they say “your job is simply to review the book,” then I wonder either when I became an employee or how — after referring to the dictionary — this became a duty or assignment. And “simply” is not how I would categorize the reading, reviewing, posting, and perhaps running a giveaway while scheduling in the one-month timeline that they are seeming to require. All of that matters.

Look, I can imagine that they meant to say: Hey, bloggers! We’ve heard that you’d prefer to receive more targeted review copies, and that works for our bottom line, too. So we’ll be sending emails of new titles, which you can request with a reply email. FYI, that first month around release is huge for us, so keep that in mind in scheduling reviews, if you can. Thanks!

What would go unsaid is the part about taking bloggers off the list if they didn’t review books, because it’s understood, and it’s unprofessional to point out. Reviewers can also pan a book, but we don’t write publishers: Hey, publisher! We’ve heard good things about this book and would love a review copy. But if we don’t like it, we plan on letting our readers know, and BTW we are not adverse to using the word ’suck.’ Thanks!

I wasn’t planning on writing about this issue, because I feel picky playing up one specific publisher to highlight a broader topic, even though the publisher wrote a terrible letter and the topic is important to me. I was fine with being part of the Twitter storm about it, because it resulted in an instant reply from the publisher changing the tone of the email. As Maureen Johnson tweeted, “One thing I love about the internet: you don’t have to wait long to find out if you’ve had a really bad idea.”

But since then, my tweet was written about in the LA Times Jacket Copy and The Guardian, and I felt the need to say more. Friend and fellow KidLitCon panel member Liz Burns of SLJ breaks down the issue superbly in three posts about relationships, volunteers, and reader access. She also gets me in my tweet “Can you imagine them sending this to Horn Book or The NYTimes?” as not setting myself at a status level equal to these institutions, but needing to establish where book bloggers fall in the publishing world. Essentially it comes down to whether book bloggers are to be treated more like print reviewers or like marketing employees. I’d prefer the former.

In truth, it’s not exactly either — which is why we have this problem. It would suit book bloggers to be considered reviewers. It would suit publishers to consider them marketing partners. And ultimately, the group that defines the language defines the relationship.

While I respect publishers, I don’t want that definition solely in their hands. I don’t feel entitled to “free books,” but I do feel a responsibility to correct language that has the potential to set the status quo. Maybe it’s just one publisher, one email. But book blogging is too important to me to sit back and let others establish the dialogue. Because words matter.
Category: 5 comments


Greg Pincus said...

It's always about power and money, in the end, isn't it? This'll shake out with technology, too, I suspect (access to digital, DRM review copies, mebbe?), and as publishers and bloggers all come to a better understanding of how the market is working. I'm sure publishers would love to have their finger on it... but they don't have the money or resources to have folks learn, I guess. Too bad. You are right that letting the relationship be defined by one side is unhealthy here, but one would've hoped we were beyond this type of stuff by now. Oh, well!

Susan T. said...

Thanks for your take on this, MR. I do see a publishing niche job here: a blog consultant, who could help publishers separate the wheat from the chaff, blogwise, and keep super good track of what is sent out. Interns, as good as they may be, turn over frequently, and they seem to handle a lot of these sorts of tasks.

Chicken Spaghetti

The Pen and Ink Blogspot said...

Bravo! Words do indeed matter

Ms. Yingling said...

This would explain why I have always preferred to wait and check books out of my public library! I do get a few review copies now, and try to note them in a timely fashion. While blogging is part of my job, it is NOT my job. I guess people on both sides of the table Ned to be more thoughtful.


WOW! So right! You've said it best! Love this post.