I can’t say that I love Twitter, but I’m beginning to use it better and see some applications in my Online Social Media Approach (OSMA). However, I do see that Twitter appears to be sucking the blog commenting right out of us, and that’s a shame. It is definitely easier to reply on Twitter, where brevity is a virtue. Commenting on a blog post can feel daunting, with its space to write using as many characters as you want and its chance to add something of value to the conversation. But people, we and by we, I mean you are missing out on some incredible opportunities to network by commenting.
For the past few months, I’ve been writing at Booklights, which is a blog at PBS. Every time I put up a post there, I mention it here. Jen Robinson does the same with her posts. Sometimes we get a fair number of comments. Occasionally we really strike a chord, like with Susan’s First Time Reads post about the children’s books you wish you could read for the first time. We certainly like it when we get comments, but this isn’t about us. It’s not even about me (as surprising as that may seem to those of you who know me best).
This is about you. Because you have the opportunity to write a comment on a blog at PBS where other thoughtful people might read it and take a look at where you blog, who you are, and what you’ve written. Maybe the PBS blog will need guest bloggers and look in the comments for bloggers who’ve shown interest in the blog and topic areas. Maybe parents or teachers or librarians are reading the comments after a post and might see your insightful addition perhaps to Back to School picture books that I’ve posted about today and then might follow the link back to your blog for other ideas.
Yesterday, I posted at ForeWord about summer reading programs, reading lists, and prizes. I know book bloggers have opinions about these topics. It seems like a good idea to share some of those thoughts in the comments of a respected online journal. One that obviously employs and by “employs” I mean “gives money to” guest bloggers, one of whom you could be if ForeWord knew about you. I’m just sayin’.
I don’t want to come off as angry or peevish, and I hope that those of you who follow me understand that. I do think commenting is important and is something that we are losing in our community to the detriment of all. Lee Wind and I even ran a Comment Challenge to that effect in November. Certainly, we’d all like more comments. But my point here is for the bloggers who wonder how to get their blog noticed, how to get it to the next level... well, sometimes opportunity isn’t tweeting.
Of course, if you’re busy twittering about how hot it is in August clearly an underreported topic well, I don’t want to interrupt you.