1. The commenting process is difficult. At this point, most bloggers are using some sort of filter that keeps spambots out. But I've noticed that some commenting systems are harder than others. For instance, I have no problem with the ones that want a Google ID, but I shy away if a Facebook login is requested. And I'm not even sure what Disqus is. A lot of this isn't in your control, but might be worth knowing.
2. The content isn't updated. I'm one to talk with my pathetic January posting schedule, but fresh content does matter. As I've been visiting blogs during the Comment Challenge, I comment on the post that drew my attention most - and if I didn't have much to choose from then sometimes I didn't comment.
3. The content isn't varied. Maybe you are focused on branding your reviewer/illustrator/writer blog, but give yourself a little room to play in the bigger world of KidLit/YA literature. Throw in something personal, book recommendations, movie tie-ins, Kidlitosphere news - just something different from your norm to engage more people.
4. The post doesn't invite comments. Personally, I've struggled with asking questions at the end of a post, and generally avoided it myself for fear of leaving it dangling out there, unanswered. But what I'm thinking of is posts that give little to latch onto. Okay, an example is posting illustrations alone. Other than "Lovely," what have you given me to say?" But add to that posting where the idea came from, what you struggled to capture... whatever went into it that gives me a way to relate.
5. The blog is continuous self-promotion. Obviously, your blog will have some self-promotion for your achievements, but if that's all your posts are about then you are not inviting engagement. You're not even inviting return visits.
What have you noticed on your commenting travels? How are doing on your commenting goals?
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